Ahrefs Lite has gone from $79 to $129

Ahrefs is one of the few SEO tools whose pricing page has been archived continuously since 2015. The entry plan has risen by 63% over that period.

Monthly-billed prices

• In March 2016 Lite went from $79 to $99, with more campaigns and tracked keywords.
• Prices then held for nine years.
• By April 2025 the lineup was $129, $249 and $449. Standard rose 39% in a single step.

Ahrefs used to offer two months free on yearly billing (Lite worked out to $82.50 a month). The current page lists monthly prices and charges $40 to $80 a month for each extra user.

Current plans are on the Ahrefs pricing page. For an alternative, see Semrush.