1Password raised list prices in 2026, then discounted them back

1Password changed its list prices twice in 2026, according to archived copies of its pricing page.

Personal plans (per month, billed yearly)

• Individual: $2.99 in 2025, now $3.99 list.
• Families: $4.99 in 2025, now $5.99 list.

Since February 2026 the page has also shown a promotional price: $2.99 for Individual and $4.49 for Families, 25% off the first year. New customers pay roughly the old price in year one and the new price from year two.

Business plans

• Teams Starter Pack (up to 10 people): $19.95 a month, now $24.95. That's a 25% increase.
• Business: $7.99 per user a month, now $8.99.

If you're comparing password managers, Bitwarden Premium is $1.65 a month billed yearly. Full details are on the 1Password pricing page.